As a premier hospitality and investment management group, it should come as no surprise that Greenwood Hospitality ismaking headlines.

06 Dec 2017

F&B is the Differentiator for Greenwood

Hotel News Now

Independents and soft brands are a growing focus for Greenwood. Tan said his company has carved out a niche differentiating F&B operations at its hotels. The fact that most of Greenwood’s properties “are not in big, sexy cities is OK,” he said.

“I don’t care what culture you come from, we all gather around food,” he said. “Food and connecting. F&B allows us to do that. People want that connection, and we want to give them the opportunity to do it. We want to differentiate ourselves through F&B. I know a lot of companies avoid it, but F&B can be a big differentiator.”

Read the full article here.