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About Us

Humanity in Hospitality

Hospitality is our calling and the unstoppable engine of our inspiration. We call our leaders and team members our “Ambassadors” and they are the heartbeat and the reason why we stand miles apart from other Hospitality Groups.

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Our Code

While complex and multifaceted, ours is ultimately a people business. Our impeccable reputation and rapidly growing portfolio will attest that once you get the “people” aspect just right, business success always follows.

Our Origin Story
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The Great

Greenwood Timeline

Follow the recent events and milestone that have marked our  past and continue to shape our future.

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A Milestone


Greenwood Hospitality launched with the acquisition of the 308-room Ritz Carlton Dearborn.

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All The Henry Does Is Win

2011 and 2013

The Henry wins the Autograph Collection Hotel of The Year.

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"And The Award Goes To…"


Greenwood received the Partnership Circle Award from Marriott.

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They Really Like Us!


Greenwood received the Partnership Circle Hall of Fame Award from Marriott.

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All The Rooms!


Number of rooms in Greenwood’s Portfolio exceeds 4,000 rooms.

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Greenwood Takes Texas


Greenwood entered the Texas market with the development of Paso Del Norte, an Autograph Collection.

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California Dreaming


Greenwood entered the CA market with the management of 5 upscale independent properties in Monterey, CA.

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Reikart Crushes It.

2019, 2020 and 2021

Reikart House won Franchised Hotel of the Year for Distinctive Premium Brands.

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And Still Growing…


Greenwood Portfolio expanded to 28 hotels with over 5,000 rooms. Greenwood Hospitality forms Strategic Alliance with Hotel Equities, making the combined portfolio in excess of two hundred.

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Greenwood Effect

“The Greenwood EFFECT” encompasses everything that we stand for: engaged, fun, flexible, equipped and empowered, community and trust.

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Humanity In Hospitality

Our company culture is defined by: “The Greenwood EFFECT.” The term encompasses everything that Greenwood stands for: engaged, fun, flexible, equipped and empowered, community and trust. We passionately believe that fostering forward-thinking, redefining excellence and nurturing partnerships at every level, all add up to our collective success.

Community is a crucial pillar of The Greenwood EFFECT. It informs everything we do and guides the business decisions we make. We take care of our team community by giving each and every employee the opportunities, resources, and support they require to provide the utmost in guest satisfaction, and to thrive as professionals themselves. We’re proud of our Ambassadors and the “Spirit to Serve” mantra that permeates every stage of operation and every single one of our Greenwood ventures.

We also take every opportunity to honor the responsibility of giving back and investing in the communities where our properties operate. We do this by supporting local charitable programs and adhering to sustainable practices in order to minimize overconsumption and waste.