About Us

Humanity in Hospitality

Hospitality is our calling and the unstoppable engine of our inspiration. Our team members are the heartbeat and the reason why we stand miles apart from other Hospitality Groups.

Our Code

While complex and multifaceted, ours is ultimately a people business. Our impeccable reputation and rapidly growing portfolio will attest that once you get the “people” aspect just right, business success always follows.

Our Origin Story

seating area with blue and brown furniture

The Great

Greenwood Timeline

Follow the recent events and milestone that have marked our past and continue to shape our future.

view of various art paintings on the wall

A Milestone

2009

Greenwood Hospitality launched with the acquisition of the 308-room Ritz Carlton Dearborn.

event area with seats and tables spread out two chandeliers hanging from the ceiling and a view of a piano

All The Henry Does Is Win

2011 and 2013

The Henry wins the Autograph Collection Hotel of The Year.

four businessmen standing behind a trophy

"And The Award Goes To…"

2014

Greenwood received the Partnership Circle Award from Marriott.

view of navy couches with white patterned pillows

They Really Like Us!

2015

Greenwood received the Partnership Circle Hall of Fame Award from Marriott.

clean bedroom with a fireplace and brown seating

All The Rooms!

2017

Number of rooms in Greenwood’s Portfolio exceeds 4,000 rooms.

lobby with gold desk, gold tables and seating next to the tables

Greenwood Takes Texas

2019

Greenwood entered the Texas market with the development of Paso Del Norte, an Autograph Collection.

guest room with light green window seats and pink accent pillows with a view of a dresser lamp and the bed

California Dreaming

2019

Greenwood entered the CA market with the management of 5 upscale independent properties in Monterey, CA.

Reikart Crushes It.

2019, 2020 and 2021

Reikart House won Franchised Hotel of the Year for Distinctive Premium Brands.

spacious bedroom with artistic decor on the walls

And Still Growing…

2022

Greenwood Portfolio expanded to 28 hotels with over 5,000 rooms. Greenwood Hospitality forms Strategic Partnership with Hotel Equities, making the combined portfolio in excess of two hundred.

Our

Service Principles

Our Service Principles, captured in the acronym SERVE, define how we deliver polished, thoughtful and intuitive hospitality in every interaction and at every property. Smile, Engage, Respect, Value, and Elevate are more than words—they guide how we show up each day. We lead with genuine warmth, build meaningful connections, treat others with respect, take ownership of every experience, and consistently elevate service through care and attention to detail.