Greenwood Press Room

El Paso to Host Marriott Conference

The Hotel Paso del Norte, part of the Autograph Collection of hotels, has been selected by Marriott to host the 2022 Autograph Collection and Tribute Portfolio General Manager and Sales Leaders conference.

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ATLANTA – August 26, 2022 – Today, hotel owner, operator, and developer Hotel Equities (“HE”) announced the launch of its new Lifestyle division. HE’s alliance with Greenwood Hospitality combines Greenwood’s extensive collection of lifestyle and luxury hotels with HE’s portfolio of award-winning focused and full-service hotels.

"This is an important milestone for Hotel Equities as we strategically and thoughtfully expand into the lifestyle and luxury segments. We have blended Greenwood Hospitality’s industry leading team of passionate, experienced professionals along with their extensive infrastructure and back-office expertise with our best-in-class training and proprietary business intelligence systems to create a peerless offering in the experiential, full-serve and luxury segments. This creates tremendous confidence and value for both our existing and future stakeholders,” said President and CEO of Hotel Equities, Brad Rahinsky.

Bill Kohl, Principal at Greenwood Hospitality will lead an elevated enterprise-wide food and beverage team while adding depth to the lifestyle team with the addition of Peter Tziahanas, SVP of Operations. Tom Conran, also a Principal with Greenwood Hospitality lends his skillset to further expand the new lifestyle division across both the U.S. and Canada. All disciplines will be supported by Albert Smith, Hotel Equities’ President of Hotel Operations.

"We've assembled a stellar leadership team to provide tremendous across-the-board support to our lifestyle division and create exciting new concepts that drive revenue and resonate with guests," said Tom Conran, Principal for Greenwood Hospitality. “By providing unrivaled best-in-class service, we look forward to continuing to expand in the lifestyle space.”

The lifestyle division now includes over thirty assets that include award winning hotels like The Farnam in Omaha, NE and The Henry in Dearborn, MI, both Autograph Collection by Marriott hotels, as well as the Tulsa Club, a Curio Collection by Hilton, located in Tulsa, OK.

About Hotel Equities

Hotel Equities is an award-winning full-scale hotel ownership, management and development firm with a portfolio of over 250 hotels and resorts throughout the United States and Canada. Fred Cerrone, CHA, serves as Founder and Chairman; Brad Rahinsky serves as President and CEO. Hotel Equities is an affiliate of 33 Degrees, an integrated management platform combining market knowledge and industry experience across a broad range of CRE assets including office, restaurant, retail, mixed-use and multi-unit residential. For more information on Hotel Equities, visit www.hotelequities.com.

HB on the Scene: Q+A with Bryan DeCort

Hotel Business VP, Content & Creative Christina Trauthwein sits down with Bryan DeCort, COO, Hotel Equities, to talk about the company’s strategic alliances, particularly with Greenwood Hospitality.

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Hotel Equities, Greenwood Hospitality join forces

Hotel Equities has formed a strategic alliance with Colorado-based Greenwood Hospitality. The combined portfolio of HE and Greenwood will have more than 200 hotels.

The alliance is meant to create a vertically integrated platform that represents all hospitality categories and chain scales. With this alliance, the companies will be able to provide operations, sales and marketing, revenue generation, human resources, development services and training/development to all of its clients.

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Hotel staff trying to unite lost toy with owner

LBEMARLE COUNTY, Va. (WVIR) - The DoubleTree hotel in Albemarle County is on a mission to help reunite a child with a lost toy. Staff at the hotel discovered a stuffed animal left behind in the lobby over the weekend. They named him Mr. Green and started posting on Facebook about his adventures around the hotel.“We found this little guy in our lobby over the Fourth of July weekend, and we really want to get him home because he looks like he’s been well loved,” Rachel Brown with the hotel said. “We’re posting his adventures every day until we can find his home.

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Bill Kohl, Greenwood Principal, Honored with IFMA Silver Plate Award

Chicago, May 27, 2021 - The International Foodservice Manufacturers Association (IFMA) is proud to announce the 2021 IFMA Silver Plate Aware recipients, representing nine categories across the industry. IFMA's annual Gold & Silver Plate Awards honors the nation's leading foodservice operator talent. Silver Plate winners are nominated by IFMA members and industry leaders, then selected by a distinguished jury national trade press, foodservice experts and past Gold & Silver Plate award winners.

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Monterey, one of California's best coastal towns

Monterey is one of California’s best places to visit along the central coast where there’s abundant natural beauty, marine life, beaches and plenty to do outdoors. It’s an ideal place with wide open space to explore with safely with plenty of room for social distancing – biking, hiking, golfing, whale watching, and outdoor exercise. To read the full article click here.

Hoteliers remain optimistic despite pandemic fatigue

REPORT FROM THE U.S.—The U.S. hotel industry has struggled over the better part of the year with the coronavirus pandemic, watching as cities and states close and reopen and corporate business all but disappear, leaving leisure demand to do the heavy lifting. To read the full article click here.

Monterey entities get “Safe Travels” designation for health and safety

MONTEREY – Three Monterey entities have received the “Safe Travels” stamp from the World Travel and Tourism Council, having implemented all health and hygiene protocols outlined by the council. Cannery Row is the first tourism business on the Central Coast to receive the designation recognizing the implementation of rigorous safety protocols. The Sardine Factory is the first restaurant and Inns of Monterey the first hotel group in Monterey approved for the Safe Travels program. To read the full article click here.

Reimagining F&B: 3 hotel eateries that flipped script

Hoteliers looking to revamp their restaurants have several factors to consider, starting with a concept that fits naturally. A hotel restaurant’s success is not subjective. Take one look inside, and it should be obvious if the space is generating profit. If your restaurant isn’t busy, or if there is no buzz inside from patrons and staff, your research is over. To read the full article click here.

Greenwood Hospitality's Path To 10 Years Of Success

GREENWOOD VILLAGE, CO—It’s been a solid decade since Tom Conran and Aik Hong Tan formed management company Greenwood Hospitality, though it wasn’t always easy. Conran, one of Greenwood’s principals, recalled going through high times and low times over the last 10 years. But with strong communication among clients, Greenwood has built name recognition, he said.

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Hotel Northland Adds New Sign, A Lot Like The Old Sign

GREEN BAY, Wis. (WBAY) - Hotel Northland in downtown Green Bay is spicing up its look.
Crews began installing the hotel's new sign Monday morning. We're told the process would take a few hours.
The sign is similar to one the hotel had in the 1920s.
Action 2 News has been following the effort to restore the historical hotel for about a decade. It officially reopened last February following $50 million worth of restoration and renovation.
See full video here.

Greenwood Company Recognition - Marriott Awards

This past week the 2019 Marriott MINA conference was held at the JW Marriott in Scottsdale, Arizona. The attendees included operators and owners of full-service hotels across North America. We are proud to announce Greenwood Hospitality was nominated in two significant categories, including GUEST EXPERIENCE EXCELLENCE AND FOOD & BEVERAGE EXCELLENCE in the Large Portfolio segment. Three companies earned nominations in each category.
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Hotel Northland recognized with Historic Restoration Award

Hotel Northland, built in 1924, was the social center in downtown Green Bay that hosted a number of banquets, dances and football fans during its 55 years of use.
For more than 30 years following the hotel's closure in 1979, the building operated as Port Plaza Towers, a home for seniors and disabled people.
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Greenwood Hospitality Celebrates 10 Years

Not all principals are as hands on as the ones at Greenwood Hospitality Group. Maybe that’s why the hotel management company is celebrating 10 years in business.

“As Greenwood has evolved, we have remained cognizant of the need to add additional resources as required to support the needs of the portfolio,” said Aik Hong Tan, principal, Greenwood Hospitality.

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Reikart House recognized as the Marriot International Hotel of the Year

Reikart House, A Tribute Portfolio Hotel, is being recognized as the Marriott International Hotel of the Year in the Distinctive/ Premium category. This award is presented to one hotel among nearly 750 in Marriott’s distinctive brand category, which encompasses Autograph, Westin, Renaissance hotels, Le Meridien, Gaylord Hotels and others. This property is being recognized as a property that exceeds expectations in all areas of financial and guest satisfaction; brand promise and delivery; art and local community events and more.

Hotel Northland To Open February 14th

Looking for an extraordinary way to spend Valentine’s Day? The Hotel Northland will officially open for business Thursday, February 14, at 3 p.m., the hotel’s standard check-in time.

The much-anticipated opening follows a 10-month undertaking by Greenwood Hospitality Group to complete the redevelopment of the historic property after it assumed the project on April 30, 2018.

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F&B is the Differentiator for Greenwood

Independents and soft brands are a growing focus for Greenwood. Tan said his company has carved out a niche differentiating F&B operations at its hotels. The fact that most of Greenwood’s properties “are not in big, sexy cities is OK,” he said.

“I don’t care what culture you come from, we all gather around food,” he said. “Food and connecting. F&B allows us to do that. People want that connection, and we want to give them the opportunity to do it. We want to differentiate ourselves through F&B. I know a lot of companies avoid it, but F&B can be a big differentiator.”

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Using social media to improve guest service

She arrives at the desk only to find that her room is not available yet. Upset, she treks back to the car to call her husband and feed her hungry daughter. This is not how she wanted to start their trip. Shelly settles into the back seat and sends the hotel a Facebook message with a photo captioned, “Me feeding my daughter in my car because my room was not ready when promised.”

Opportunities for guest service and recovery around situations like Shelly’s are abundant on social media. It isn’t merely a sales tool, but an operational tool as well. The very definition of social media is focused around concepts of sharing, engaging and networking. If we are only pushing our messages out (or worse, not present at all), it is like having a mailbox and never reading the letters you get. Social media holds guest service requests, concerns and accolades, and we should be taking advantage of it.

Read the full article here.