What We Do

The Greenwood Hospitality Difference

DIRECT SENIOR LEADERSHIP INVOLVEMENT
We adopt a hands-on approach to ensure efficient and meaningful interaction between ownership and property teams. Owners have direct access to Greenwood’s senior leadership - no bureaucracy inhibiting direct communication.

FOOD AND BEVERAGE POSITIONING AND EXCELLENCE
We possess a significant level of food and beverage competency and experience. We have positioned F&B offerings as a key differential factor in driving greater revenues and profitability for our hotels.   

BRAND RELATIONSHIP AND RECOGNITION
We enjoy strong relationships with all the major hotel brands, and are proud to have earned significant recognition and awards from them. We assist owners in successfully navigating brand requirements, including license agreements and Property Improvement Plans (PIPs).

CULTURE OF EXCELLENCE
We have a heightened focus on our EFFECT culture that enhances our ability to attract quality candidates in joining Greenwood.  Furthermore, this platform inspires our Greenwood Ambassadors to deliver exceptional service to our guests.

joe massaro speaking

Over 100 years of experience.

We leverage the combined experience and impeccable reputations of our principals, who have managed, acquired, or advised on more than 500 full-service and select-service hotels, representing all major brands in over 40 states. They have led the acquisition of more than 70 hotels representing over $1.5 billion of transaction value.

Our principals have been actively involved as owners, managers, and consultants to all the major branded hotels, as well as a host of independent and boutique assets. Our experience, independence, industry relationships, and sound financial platform enable us to compete in the marketplace for both acquisitions and property management contracts.


Experience that is forward-looking.

Not all experience leads to good outcomes. We understand that today’s challenges will not be solved by yesterday’s solutions. No matter how successful a hotel asset or investment may be, we are always looking forward and preparing for the difficult circumstances that may arise. As an investment sponsor or hotel manager, we believe it is our responsibility to apply the lessons from today to anticipate the challenges of tomorrow.

Development    Hotel Management    F & B Management