Asset Management


Greenwood offers a full array of asset management services to its hotel owners. The company can assist owners in discussions with the brand managers on the scope and schedule of a Property Improvement Plan, manage renovations and capital improvement projects, and handle all franchise and marketing issues in order to maximize the potential of the asset.

Greenwood anticipates the capital costs required to maintain a hotel and determines the impact that changes to the real estate and physical plant of the hotel will have on its success. In addition, Greenwood is able to review and make recommendations specific to all fixed costs areas including property level leases, insurances, and taxes.

A strong relationship with the brand manager is also critical to proactive, successful asset management. Greenwood’s track record and relationships with the major hotel brand managers provide hotel owners with an important advocate in achieving a win-win outcome for all parties.